It’s difficult to really “know” your ideal client. Trial and error becomes your friend. If that ‘trial and error’ statement hit home with you, then I’m talking to YOU. When we start a business later in life (40+), so many of these concepts can be foreign to us.
I started mine at 50…
When we jumped headfirst into our business, we never realized just how many details would be waiting for us. That’s ok, no one else in our shoes did either. That’s why you’re here reading this blog. You’re trying to find the answer to the questions you didn’t even know you needed to ask……
I know how hard this is. Every time you turn around, there’s something else you have to learn. Just when I thought I had a handle on this whole ‘being an entrepreneur thing’, something else made me think I had no idea what I was doing.
When you come to the realization that “you don’t know, what you don’t know”, it can be a little frightening. Never fear. There’s always a way to find the answer. It took bravery and courage to make this big step into business ownership. You’re much tougher than you give yourself credit.
So, back to the whole idea of identifying your ideal client……
• The question is; do you automatically know?
• The answer is; Nope, you don’t.
The ideal client process is … a process.
It’s one part full geek mode (think spreadsheets) where you keep track of your data and see who’s interested and who’s buying. Then it’s one part ‘process’, which is a little more intentional and calculated (and my favorite of the two). Both methods are important, necessary and a little daunting.
I’ve harnessed a fun way (because I think everything we do should have a fun element) and would love to help you. Join my Ideal Client Workshops on April 4th from 2-5pm. Here’s the link to sign up. https://squareup.com/store/direction-llc/item/focus
If you prefer more one-to-one attention, I can do that too. Feel free to call or text at 918-850-3736. Email: Jennifer@bizdirectionllc.com
PS: Just so you don’t feel like you’re 40+ years old and alone in this endeavor, take a look at this Harvard Business Review study.